Nine prompts, dated chats, and a defined set of listing tasks

How the snapshot is run

Each answer comes from a consumer chat, started fresh, on ChatGPT, Gemini, and Perplexity. We record the date and whether the chat was signed in. The prompts are the questions a customer in your city might type; they do not include your company name unless you later ask for a separate, clearly labeled name-in-the-prompt check.

For a typical local service, we use three prompts — a “best company” question, a common repair or service question, and a recommended-provider question — on each of the three assistants. That is nine answers. For Columbus HVAC shops the current prompt set is published on the HVAC page.

A business is counted as named only if it appears in the written answer. A name that appears only in a cited source snippet is not counted as a recommendation. Results are not taken from an API and not from a simulation. Assistant answers can change from one run to the next, so the page you receive is a dated snapshot, not a claim about leads, revenue, or future rankings.

What happens after you send a request

1. We reply to confirm the prompts and the date we will run them.
2. We run the nine chats by hand and prepare the one-page record.
3. We send you that page, usually within two business days of a complete request.
4. If you want to talk through it, we can walk through the lines that matter. Setup work is a separate decision.

What the setup covers

The paid setup is a defined set of foundational listing and markup tasks, not a promise that any assistant will name the business. During the engagement, The GEO Desk will:

• Google Business Profile. Review categories, services, description, hours, photo guidance, and the name, address, and phone as they appear on the profile. Correct what we are authorized to correct, and give written notes for anything only the owner can change.
• Bing Places. Claim or correct the Bing Places listing so the name, address, phone, and website match the Google Business Profile.
• Citations. Audit the core public listings already in use — including directories such as Yelp, BBB, and Angi, where a listing exists — and correct mismatched names, addresses, or phone numbers.
• Review prompts. Provide short request language the shop can send after a completed job, asking the customer to name the city and the service performed. The GEO Desk does not write, post, or incentivize reviews.
• Schema. Add or correct LocalBusiness markup on the website if we are given access, or provide the exact markup for the person who maintains the site. HVAC shops may receive HVACBusiness markup where it fits.

How success is measured

Before the listing work begins, and again at the end of about 30 days, the same nine prompts are run in fresh signed-in chats. Each run is dated. The scorecard records whether the company was named in the written answer, which other companies were named, and, where the assistant shows them, the sources it cited. The comparison of those two scorecards is the measure of the setup.

Website traffic, call volume, and booked jobs are not treated as proof of the listing work, because too many other factors affect them.

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